With a difficult 2020, having a digital presence for any business has become essential. Showcasing your business online widens your potential customer base, giving you increased revenue opportunities. There’s no doubt that in these uncertain times, being virtual helps to make your business as successful as possible. If the world of websites, hosting and SEO is a whole new world for you then read on. We have compiled need-to-know information on some key aspects of creating, maintaining and optimising your online presence. We explain the ins and outs of website hosting and SEO below.
What is website hosting?
Once a website design and price for the build is agreed on, your website provider will probably then discuss hosting with you. But what is website hosting?
In very basic terms, website hosting is the process of renting or buying space to house a website on the World Wide Web. Website content such as code, text and images have to be housed on a server to be viewable online. A website without hosting is like a car without an engine, it’ll look good but won’t be able to go anywhere.
Why is website hosting important?
Arranging proper hosting means more traffic and more revenue. Here are some of the key reasons why it is so vital to get website hosting spot on:
Speed
Everyone hates waiting. Google doesn’t like it when you make people wait. 40% of visitors leave a website if it doesn’t load in as little as 3 seconds. To help with increasing your SEO rankings, a quick loading website is the one thing you really can’t live without.
Security
Without having a secure, well-maintained website, you risk your site being hacked. Good hosting ensures that all parts of your website are running smoothly (antivirus and firewall, for example).
Location
The idea of the World Wide Web would suggest that you can host your website anywhere in the world. That is not quite the case. Google takes into account the IP address of your server and this affects your SEO rankings. To make sure your rankings are high, it is best to have your website hosted in the same country as it operates. This can also help with faster loading speed, so it’s a win-win.
What does SEO stand for?
SEO stands for Search Engine Optimization. It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for products or services that your brand can provide via search engines like Google, Yahoo!, and Bing.
Why is SEO important for your online success ?
SEO will definitely improve a website’s overall searchability and visibility, but what other real value does it offer?
Why is SEO so important? In short, it’s a long-term strategy to create a sustainable audience for your website and convert a good proportion of them into paying customers. SEO is essentially our attempt to appease Google’s search algorithm. As the algorithm changes so do our tactics.
Looking for online success? Check out some of our previous blogs for more information about the online space. We have a variety of SEO, hosting and website build packages available for you, so please feel free to contact us to discuss your tailored proposal, and create your new website today.